I was amazed when someone pointed out this symbol. How had I missed it? Once I knew it was there, it was so obvious: an arrow between the E and the X
I always had a dim sense that the arrow was off-center, but never thought about it until my older daughter pointed out the reason. The arrow makes a smile that goes from A to Z.
Love this one! It’s a little harder to spot. Look hard…do you see the chocolate kiss, on its side, between the K and the I?
I’d love to know more examples. Do you know of any great hidden symbols in logos? Or am I the only one who loves to collect this kind of thing?