Tag Archives: "shopping"

Each week, I post a video about some Pigeon of Discontent raised by a reader. Because, as much as we try to find the Bluebird of Happiness, we’re also plagued by those small but pesky Pigeons of Discontent. This week’s Pigeon of Discontent, suggested by a reader, is: “I’m a severe under-buyer.”   If you want to read more about … →

Each week, I post a video about some Pigeon of Discontent raised by a reader. Because, as much as we try to find the Bluebird of Happiness, we’re also plagued by those small but pesky Pigeons of Discontent. This week’s Pigeon of Discontent, suggested by a reader, is: “I want an uncluttered life (with less shopping).”   If you want … →

Every Wednesday is Tip Day. I just finished re-reading Paco Underhill’s fascinating book, Why We Buy: The Science of Shopping. (Note: the book has been updated, but I read the first edition, so that’s what I’m discussing here.) Underhill invented the “science of shopping,” and he details many ways that retailers can create environments that encourage people to buy. As … →